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But our research also found that online dating, however painful and time-consuming, often does produce the intended result if you use it well—and persevere.
You can find the right person more effectively by choosing the right site, which means determining the demographics it caters to and figuring out whether a large or niche site will best serve your needs.
Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.
According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).
If you find your life partner on your first date, the site doesn’t make much money off you.
That kind of connection rate would shatter Hall of Fame records, at least in baseball.
But the responses from the more active group suggest they’re highly frustrated.
Our survey found that among respondents who stopped online dating, 20 percent of men and 40 percent of women said they did so because they didn’t like the quality of their matches.
Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.